Having an open conversation about place can lead to long term economic and social value.
It’s about life beyond the policy document and architects drawing board
A place based process can capture the unique qualities of the location, often providing a more creative solution, working with local character and identity, shaping all aspects of the proposal, positioning the project within the existing surroundings and community, developing relationships and fostering local ownership.
A place brief can be developed at the start of a project, incorporating aspirations and technical considerations, prior to any design work, identifying local and strategic stakeholders, commercial and community uses that meet local demand, priority housing typologies, identity and character, or a social value strategy
Ruby Maynard Smith