Working in engagement, we truly believe that taking the time to talk, walk, think, share, explore, research and collaborate, is the best way to start a project and can lead to bigger economic and social value returns. In the short term it can also build confidence in delivery, reduce unnecessary objections and encourage people to become more involved in their community.

A place-based approach, or a localised or community-centred approach, takes this a step further. Its primary goal is to focus on addressing the unique needs and characteristics of a specific geographic area or community, resulting in a more creative and impactful response. This approach recognises that different areas have distinct challenges and assets and aims to leverage local knowledge and resources to drive positive change.

Place-based projects often focus on mixed-use development, which in turn should create opportunities for more diverse projects and markets in an increasingly difficult economic climate. They also involve partnerships between the public and private sectors, with the potential to streamline processes.

But barriers still exist and prevent the best ideas being realised. Done effectively, a place-based approach should break down silos across professions, sectors, Local and Central Government, creating higher returns for all involved.

At Iceni we are fortunate to be able to call on a myriad of colleagues who have a deep interest in the built environment.

We enjoy researching an area thoroughly across multiple disciplines at the start of a process, identifying the key stakeholders and developing a holistic understanding of the physical, historic, economic, social, political and planning context to inform the best approach. 

Culminating in a strategic brief, before a designer puts pen to paper, helping to focus limited time, money and resources.

Every project will be different, but Iceni Place can enable the team to:

• Capture the unique qualities of the site and location, often providing a more creative solution;
• Develop relationships with stakeholders;
• Work with local character and identity;
• Positively connect local communities to the new development, promoting ownership;
• Shape all aspects of the proposal from architectural and landscape design, through to land use, interim uses, social value strategies and even naming strategies, and ultimately;
• De-risk the process for all involved.

You can read more here.