With experience building partnerships across diverse community stakeholders, Ruby works imaginatively and pragmatically to deliver social value. As a researcher, she has contributed to masterplans across the UK, conducting in-depth urban analysis including public space assessments, storytelling, mapping, and community surveys.
Ruby holds an MSc in Urban Studies from UCL, where her thesis explored the activation of public spaces within regeneration contexts in the London Borough of Hackney.
Key projects include:
- Bromley-by-Bow Gasworks – Ruby led an extensive three-year community engagement programme for St William. The redevelopment site includes the UK’s largest cluster of gasholders—seven Grade II-listed structures—offering a unique opportunity to creatively reimagine industrial heritage through placemaking. The engagement programme focused on storytelling and celebrating the sites history, engaging over 300 young local people and running 20 heritage tours, welcoming over 400 members of public on site. Ruby also interviewed former Gasworks employees, helping to preserve and archive the community’s memories of the site. The site received Resolution to Grant Planning permission in 2024.
- Beckton Gasworks – Ruby led creative heritage-led engagement programme for St William’s redevelopment of Beckton Gasworks. Alongside community pop-ups Ruby ran creative workshops at local schools capturing young people’s ideas for the area and producing a Young Person’s Guide to Beckton. She also organised guided heritage tours of the site and produced interactive booklets (2024 & 2025) that celebrated its rich history—connecting people to the music and films produced on site, historical images and videos, and future proposals via images and QR codes. These experiences allowed visitors to engage with the past and envision the site’s future as they explored it in situ.
- Camden Film Quarter – Working with Places for People, in partnership with Yoo Capital, Ruby manages an extensive engagement programme for the Camden Film Quarter Masterplan, which will include state of the art film and television studios, new homes, retail and a campus for young people. The strategy prioritises community outreach, engaging underrepresented voices and building meaningful local connections to understand needs and concerns before exploring opportunities. In stage 1, Ruby led creative workshops at schools, capturing over 183 views from young people, developing an Alternative Guide to Kentish Town, as well as carrying out a digital survey, completed by over 1,000 local people.
- Earls Court – Supporting the Earls Court Development Company, Ruby co-designed and facilitated a series of community workshops for the redevelopment of the largest Zone 1 site in London, spanning over 40 acres across Hammersmith & Fulham and Kensington & Chelsea. Her work helped translate local insight into real, deliverable ideas—driven by a can-do attitude and a commitment to collaborative urban transformation.