As part of its ongoing work for Consolidated Developments, Iceni obtained a resolution to grant planning permission from Camden Council in March 2016 for the latest set of amendments to the approved £90m St Giles Circus development in the West End, alongside a number of new planning permissions and listed building consents for the development of the site. Designed by architects Orms, the revised scheme includes the delivery of two new primary street buildings on St Giles High Street, Andrew Borde St and Charing Cross Road, as well as the refurbishment of two listed buildings on Denmark Place.

The larger of the two new buildings, which will total 9,290 sqm, includes a ground-breaking urban gallery which will provide a publicly accessible curated space incorporating 1,800 sqm of digital screens. The urban gallery will be used for a combination of brand launches, retail, advertising and screenings and will be operated in conjunction with a 2,000 capacity music and events venue contained within a 2,800 sqm basement box underneath the site. The smaller building, which will total 4,650 sqm, will include a mix of retail, leisure, hotel and office use, with rooftop restaurants and bars.

Incorporating the music heritage of Denmark Street, St Giles Circus is a culturally significant site set to benefit from the £1bn transformation of Tottenham Court Road station and the arrival of Crossrail in 2018.