Fareeda Ahmed

Associate Director

T: 020 3640 8508 M: 07554 608 788 E: fahmed@iceniprojects.com

Fareeda is an Associate Director in Iceni’s Engagement and Place team and has over 10 years’ experience of delivering effective communication strategies across the built environment sector.

She has a background in the public and private sector, having worked across both local government and private consultancy. She has delivered a range of consultations across the UK including residential, healthcare and leisure developments for clients including Berkeley Homes, Notting Hill Genesis, NHS Trust’s, and TfL.

She is skilled in delivering creative strategies to engage with diverse communities and delivering good placemaking, by understanding community needs and promoting the social and economic benefits of regeneration to local communities.

She is able to identify risks early in the process and deliver effective engagement strategies to mitigate them, protecting and enhancing client reputations throughout.

She is keen on promoting involvement in the planning system and local decision making to communities currently underrepresented in the industry through her work.