Iceni assisted Countryside Partnerships with the competitive tender to the Royal Borough of Windsor and Maidenhead for the regeneration of four key sites around Maidenhead Town Centre, including strategic planning advice and planning strategy to support the tender submission.

Following the announcement of Countryside as the chosen development partner, Iceni were appointed to prepare the planning application for the York Road redevelopment site, the largest of the development sites. In addition to co-ordinating the planning application, Iceni also prepared the heritage, townscape, social infrastructure and economic assessments.

The £94 million regeneration scheme comprises of 229 dwellings, cultural/community/commercial floorspace, a new civic square and a new waterside route along the York Stream. These public realm improvements formed a key part of the proposals due to the fact Maidenhead Town Centre currently lacks a high-quality public space, and the site currently comprises of surface car parking which creates a harsh landscape and detracts from the urban environment. The scheme provides an enhanced setting for the Grade II listed Maidenhead library, the locally listed Town Hall as well as delivering a new Maidenhead Heritage Centre.

Following a resolution to grant at planning committee, the scheme was referred to the Secretary of State, who decided not to call-in the application and permission was granted in December 2018. Construction commenced in March 2019 and is expected to complete in 2024.